I recently stopped by Magic Kingdom Park at Walt Disney World Resort to check out Uptown Jewelers. Located across the street from the Emporium on Main Street, U.S.A., the shop has an updated look and more room to shop.
Upon entering the location, I was immediately drawn to the bright lights and vibrant Victorian-inspired color palette. The colorful accent hues reminded me of Victorian homes I recall from my childhood in Columbus, Ohio.
The point-of-sale area was also moved to one side of the shop thus creating a more spacious shopping area and improving overall guest traffic throughout the location.
The visual and lighting enhancements now complement the elegant PANDORA Jewelry area located toward the back of the shop.
Speaking of PANDORA Jewelry, we recently released several charms in the location. There is a new Fantasyland Fireworks charm containing colorful cubic zirconias and enamel that surrounds the silhouette of an iconic Disney Parks landmark.
In addition to PANDORA Jewelry, Uptown Jewelers carries fine jewelry and other accessories, such as handbags and scarves, from the Disney Boutique collection. The shop is also the best place in Magic Kingdom Park to find handbags by Dooney & Bourke or Vera Bradley.
I loved seeing the Victorian accents throughout the shop. The little details found on the displays and the ceiling really make this a gem of a location in Magic Kingdom Park.