‘Dream Big, Princess’ Movement Continues to Inspire Girls to Dream

Erin Glover

by , Director, Publicity, Walt Disney Animation Studios

Since it first launched in 2016, Disney’s “Dream Big, Princess” movement has inspired young dreamers around the world to realize their full potential. You can meet your favorite princesses at our Disney Parks and Resorts around the world and discover how their unique qualities helped them achieve their dreams, like Ariel’s courage to explore new worlds or Cinderella’s determination to never give up.

Through these great stories, “Dream Big, Princess” continues to inspire girls everywhere to dream, create and celebrate who they are by giving them the role models we all know and love.

For every girl who dreams big, there’s a princess to show her it’s possible. A princess is someone who befriends the lonely, never gives up and explores new and exciting worlds. She sets an example for all girls to have the courage to make their dreams real, the strength to protect our planet and the wisdom to believe in themselves and what they can accomplish if they dare to dream big.

Follow along during the second year of “Dream Big, Princess” on Instagram and Facebook.


  • i absolutely love these. as an old preschool teacher (now turned proud disneyland cast member~), i always heard the older 5 year old boys telling the little girls they couldn’t do something because they were a girl, so they couldn’t play robots or do other stereotypical “male” activities. of course, i told them otherwise. girls could do anything, just as boys could do anything. if a girl wanted to play robots, go ahead! if a boy wanted to play princesses, awesome! that is why this is so important. we need more positive female encouragement like this. we need to show the world that it’s okay to be a girl, because in a male dominated world, sometimes it’s hard to remember that. so thank, you disney. making me proud to be a part of this company every day.

  • As a female I understand the concept of the campaign, but as a mom of young boys, I have an issue. Young kids don’t see differences. They only see what is taught to them. So my boys are wondering why there aren’t any boy characters on these commercials. Why shouldn’t boys dream big? Not sure how to explain that one to them.

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