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‘Dream Big, Princess’ Collection by Dooney & Bourke Celebrates the Fairest One of All

Steven Miller

by , Senior Manager, Corporate Social Responsibility, Walt Disney World Resort

This year, Walt Disney’s animated classic, “Snow White and the Seven Dwarfs” celebrates its 80th anniversary. The film premiered to a record-breaking audience at the Carthay Circle Theatre in Los Angeles on December 21, 1937. To mark this upcoming milestone, Disney Parks Merchandise is releasing a new “Dream Big, Princess” handbag collection by Dooney & Bourke on September 30 in Uptown Jewelers at Magic Kingdom Park. I spoke with Paola Gutierrez, Senior Graphic Designer with Disney Consumer Products and Interactive Media Creative Group, about creating the artwork for this beautiful collection inspired by the fairest one of all.

“I wanted to capture the visual effect of stained glass for this collection,” explained Paola, an artist at Disney Parks for more than 20 years. “You will see Snow White’s familiar colors of blue, red, and yellow in the artwork. Since rubies are usually associated with 80th anniversaries, we emphasized the color red. This is best seen with the red trim accents on each handbag, and with the iconic red apple incorporated throughout the design.”

‘Dream Big, Princess’ Collection

Three bags are part of this collection including a Tote with an engineered design (meaning the image of Snow White will appear the same on all totes released), a Satchel, and a Crossbody. The latter two handbags will contain an allover, repeating pattern.

Similar to other handbags from the “Dream Big, Princess” collection, each item will have a specially designed hangtag that includes Snow White’s autograph.

“Designing the ‘Dream Big, Princess’ handbag collection has been a fun, collaborative project,” continued Paola. “With the help of talented Disney character artists, I have enjoyed creating stunning images based on beloved Disney Princess stories that continue to inspire guests everywhere.”

If you are attending the release event on September 30 at Uptown Jewelers, look for a special Dooney & Bourke gift with purchase promotion while supplies last.

Additional locations at Disneyland and Walt Disney World Resort,, and the Shop Disney Parks app will carry the collection at a future date.


  • Any idea when a Cinderella line will be released? <3

  • Will there be more princesses for dooney and bourke? I am dreaming of a rapunzel dooney and bourke bag!

  • Steve,
    When will we find out more about the Doggy Dooneys? I am anxiously awaiting their release! I would also love to find out more about the Holiday Dooneys. Thanks!!

  • hello Steven, Any word on a release date for the Christmas Dooneys? 🙂

  • Do you know when the purses will be at other stores on property? Will they be available at Animal Kingdom?

  • as a cast member in disneyland whose favorite princess is snow white … i am very excited.

  • I cant be at the Magic Kingdom on the 30th. I was looking forward to purchasing this item before the end of September. AP holder extra discount expires on the 30th. Now not available on line til October. Very disappointing. BTW Saw these bags on line on secondary market. People will buy and resell at an inflated price.

  • @steven what will the pricing be on the new purses? Thanks!!

  • Love the Snow White designs! Speaking of nice bags, do you know when a new Vera Bradley pattern/bags will be released? Thanks!

  • WAITING patiently!

    I check the online store every single day and have it on my phone calendar, I will not miss this awesome bag, only tough choice is which one! Decisions – Decisions! What’s a girl to do!

    The profile of Snow White and her elegant neck is unbelievable, really a beautiful rendition, cannot wait to buy one…or two 😉

  • When will we see your next unboxed video with the delivery guy?


  • Hi Steven- Thesee bags are lovely, but curious if a future bag will have Aurora? Maybe in blue? 😉

    • @Liz – I’ve not seen future development as they are focused on the Snow White-themed collection now. If there are additional handbags from the “Dream Big, Princess” collection, I would share details on

  • Could you please tell us the dimensions of the tote? Thank you 🙂

  • I have to ask: any chance you can tell us when the line will be released online? We geographically challenged APs need to know! 🙂

    • @Jennifer – The collection will be offered on beginning October 2.

  • Steve,
    What is the pricing of each style.

  • What time does the release event start?

    • @Christopher – The collection will be released when Magic Kingdom Park opens on September 30.

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