More Epcot Stories

Creating a Merchandise “Mouse-terpiece” for 2018 Epcot International Festival of the Arts

Steven Miller

by , Senior Manager, Corporate Social Responsibility, Walt Disney World Resort

When the Epcot International Festival of the Arts returns this January, Guests will discover world-class cuisine, remarkable visual art and an extraordinary lineup of live entertainment. For Megan Kenney, associate merchandiser for events at Disney Parks Merchandise, this festival marks the release of the first merchandise collection she developed for a Walt Disney World event. Her “mouse-terpiece” assortment is filled with brightly colored souvenirs that celebrate 39 days of creativity from January 12 – February 19 at Epcot.

“Creating merchandise is like putting together a puzzle. From partnering with artists to identifying the latest product trends, each piece plays an important role,” said Kenney who enjoyed the experience of bringing these products to life since joining the merchandise events team last summer.

This year’s expanded assortment has familiar fan favorites, such as apparel, pins, and drinkware, mixed with never-before-offered items including a four-card note set and a zip case.

Creating a Merchandise “Mouse-terpiece” for 2018 Epcot International Festival of the Arts Creating a Merchandise “Mouse-terpiece” for 2018 Epcot International Festival of the Arts

Multi-colored silhouettes of Mickey Mouse, Goofy, and Rafiki adorn many products. Guests visiting Epcot will see this same artwork on banners and displays throughout the Festival.

“All products include the event logo as we know Guests like souvenirs that remind them of experiences at Disney Parks,” continued Kenney.

Figment, the lovable purple from the Journey into Imagination attraction, returns to this year’s merchandise. Look for him on limited edition pins inspired by some of most iconic works of art including Leonardo da Vinci’s “Mona Lisa” and Monet’s “Water Lilies.” Passholders will spot him on specially designed apparel, drinkware, and a limited edition pin.

These event products and more will be offered in select merchandise locations throughout Epcot during the event.
Festivities will run seven days a week in 2018 with Disney On Broadway performances happening each weekend (Fridays through Mondays). For more information on the Festival, click over to DisneyWorld.com/ArtfulEpcot.

Destinations: Epcot, Walt Disney World Resort

Topics: Merchandise

Comments

  • Great article!!! Thanks for sharing about Megan’s new adventures in Special Events Merchandise. From a proud Mom☄

  • We need more Figment. He is the best!

  • Are the pins being sold individually releasing all at once or is it a box set?

  • Loving the prints for the Festival this year… makes me more anxious to see the merch for Flower and Garden 🙂

  • Thanks for the info Steven! Looking forward to the Festival of the Arts again this year. Will the Figment items be available on the Disney parks shopping app?

  • These pins are absolutely incredible! Exactly what I was hoping for this year! Any idea on edition size? Thanks so much for doing pins for the Festival–it’s by far my favorite of all the Epcot celebrations!!

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