More Walt Disney World Resort Stories

Remembering a Year of Innovative and Creative Products from Disney Parks Merchandise

Steven Miller

by , Senior Manager, Corporate Social Responsibility, Walt Disney World Resort

This year was filled with many creative and innovative merchandise products created especially for Disney Parks. From connecting with colorful banshees at Pandora – The World of Avatar to making outfits sparkle with a splash of rose gold, these items immersed guests in their in-park experiences like never before. Here’s a look at popular products from 2017 that created a lifetime of wonderful memories for guests.

Connect with a Banshee at The Rookery in Windtraders

Connect with a Banshee at The Rookery in Windtraders
The interactive banshees from Pandora – The World of Avatar continue to be an out-of-this-world hit! Recently recognized by the International Association of Amusement Parks and Attractions (IAAPA) as the Judges’ Choice for Games and Merchandise Excellence, guests can select from among 10 unique styles at the Rookery inside Windtraders. Each banshee contains authentic sounds and includes three ranges of motion – mouth, head, and wings – that are controlled by hand.

Create & Personalize Your Own Avatar Action Figure at ACE Avatar Maker

Create & Personalize Your Own Avatar Action Figure at ACE Avatar Maker
Inspired by the exhilarating Avatar – Flight of Passage attraction, guests can create and personalize a unique avatar action figure inside Windtraders.

Using state-of-the-art facial scanners, guests are free to select their avatar’s eye color, facial striping pattern, hairstyle and more. Minutes later, they depart with a poseable action figure presented in specially designed packaging.

“We thought guests would love to see what they look like as a human/Na’vi hybrid,” explained merchandiser Cody Hampton.

The Dress Shop Celebrates Disney Parks

The Dress Shop Celebrates Disney Parks with Whimsical Apparel and Accessories
Designed for guests who want to emulate their favorite Disney characters or theme park attractions, The Dress Shop collection arrived at Disney Parks this past spring to rave reviews.

“The dress styles are classic in design and contain incredible little details,” said merchandiser Donna Sorrow. “All the styles have modern fits which make them wonderful outfits to wear when visiting Disney Parks.”

Outfits and accessories include nods to Disney attractions and characters such as Walt Disney’s Enchanted Tiki Room, The Haunted Mansion, Orange Bird and Minnie Mouse.

Made with Magic: 3.0 Connected Ear Hats

Made with Magic 3.0: Connected Ear Hats
Guests can now enjoy the magic of Disney Parks at home with the release of the Bluetooth enabled Made with Magic: 3.0 Connected Ear Hat. Guests can change the color and speed of the strobe effect on the hat’s ears by using the in-app Color Remote on the Shop Disney Parks app. The app also syncs the hat to light up and flash to the beat during special television broadcasts.

A Disney Parks Headband For Every Season

A Headband For Every Season
A beloved Disney vacation souvenir, Mouse Ear headwear sported some new looks in 2017 with different colors, fabrics, or features. The popular rose gold headband became an overnight sensation as this trendy color was added to the iconic Minnie Mouse sequined headband. Guests could also mix and match bows resembling favorite Disney characters with the interchangeable bow collection.

Look for these products in select locations at Disneyland and Walt Disney World Resorts. Guests may also find select products on Shop Disney Parks or via


  • My son had an Avatar made on the 6th of January 2018. Unfortunately the Avatars hair fell off during our travel back home. Is there any way we can purchase new hair for his Avatar? Please!!!

  • Will the “Rose Gold Minnie Ears Headbands” be restocked any time soon, also will they be available for purchase on the app?

  • Need help finding a Dooney and Bourke wallpaper design Haunted Mansion letter carrier bag being sold @ Orlando Disney this past December 2017. Color is black print on black base tall black on the outside). I can only find the grey with black print.Thank you for any help you can give me or ideas. Dooney and Bourke verified they made this bag in the black also.

  • How is the availability of the rose gold Minnie ears headband looking for 2018? They were sold out the whole 8 days we were at WWW in August. We’ll be back again in March and hoping that we’ll be able to get them.

  • I’ll bet that is your handsome young son with the custom AVATAR figure toy, Steve.
    I know I did my part buying up LOTS of fun Disney merchandise!
    Dooney & Bourke
    Dress Shop Snow White dress
    MInnie headbands – wasn’t able to get my hands on the RoseGold tho
    Sketchbook ornaments
    Many 80th Anniversary Snow White memorabilia
    even a fun pair of Grump socks for myself!
    Keep up the great work in 2018!
    Happy New Year!

  • Speaking of new merchandise, there was a Star Wars parks exclusive Sandcrawler announced in April of this year to coincide with the droid building 3.75″ figures but we haven’t seen or heard anything since. Will we hear more about this item any time soon? Thanks!

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