Disney’s “Dream Big, Princess” campaign uses the stories of fictional heroines like Moana and Tiana, and real-life role models to encourage kids around the globe to follow their dreams. Today, Disney launched a new global #DreamBigPrincess video series that puts the next generation of female storytellers behind the camera to tell the stories of inspirational role models across technology, entertainment, medicine, law, sports, arts, science, fashion and politics.
A group of 21 talented young women from different corners of the globe captured the stories of these female trailblazers in videos that will be shared across Disney’s global media platforms as part of a campaign to unlock up to a $1 million donation to Girl Up, an initiative of the UN Foundation.
The video series features incredible women like Robin Roberts and Emily Blunt, as well as renowned athletes, doctors, entrepreneurs and artists, including Disney Parks’ own Leia Mi, art director at Shanghai Disney Resort, who was interviewed by 22-year-old Xiaochun Zhang inside Shanghai Disneyland. Leia’s story begins as a young girl inspired to become a Disney artist after watching Disney’s “The Lion King” for the first time, culminating in several creative positions at Walt Disney Imagineering before accepting her current role at the resort in 2017.
“I believe dreaming is the most important thing in everyone’s life,” said Leia Mi. “No matter which country you come from or what color your skin is, we should all have dreams. I want my story to encourage others to chase their dreams bravely and believe that dreams can come true.”
Tomorrow, in honor of the new #DreamBigPrincess video series and in celebration of International Day of the Girl, Disney Parks guests around the world are invited to Disney bound in outfits inspired by their favorite female Disney characters, following the attire guidelines at each Disney resort location.*
We can’t wait to see what you come up with! Stay tuned for a roundup of guests in their Disney bound best. Need some inspiration? Check out some of the looks available on Disney Style or Forever Disney.
And until November 20, 2018, for each like or share of a public video or photo with #DreamBigPrincess on Facebook, Instagram or Twitter, Disney Worldwide Services will donate US $1 to Girl Up, the United Nations Foundation’s program supporting girls’ leadership and empowerment (minimum donation: $500,000/maximum donation: $1 million). For more information about Girl Up, go to girlup.org.
Check out the new video series at Disney.com/DreamBigPrincess and join in the conversation as we work together to encourage kids around the globe to follow their dreams!
*While we encourage creativity, we also value safety and good judgment. Please take a moment to read through the latest park rules and attire guidelines for your Disney resort destination when planning your Disney bound look.