Scrumptious surprises await guests visiting Disney Springs West Side this weekend during a pop-up event celebrating Disney D-Lish, a new whimsical merchandise collection that celebrates the fun of Disney Parks food. Now through Feb. 24 from 10:00 a.m. – 2:00 p.m. daily, you can be among the first to shop new apparel presented in specially designed, food-inspired packaging. Here’s a look at what’s being served during the limited time experience at Walt Disney World Resort.
Inspired by a popular retail trend of turning food into merchandise, Disney D-Lish products were designed to remind guests of favorite theme park treats.
“The sights and smells of food that guests love from Disney Parks is now distinctly Disney merchandise,” explained Katie Thompson, a Merchandise Strategy Manager who was part of a team that cooked up the idea for this tasty collection.
Through research, the merchandise team saw that food-shaped products were a hot dish. Using the findings, Disney Creative Group artists created a smorgasbord of Disney food-inspired art that became products created especially for Disney Parks.
Soon, tumblers resembled pineapple swirls from Adventureland, socks patterned with cupcakes were packed into cupcake containers, and a Minnie Mouse headband was transformed by adding doughnut-shaped ears.
“We enjoy telling stories through fun and unique products that remind Guests of their visits to Disney Parks,” said Clay Chaffin, Merchandise Product Developer for Home Decor. “We love what we do, but we want our Guests to love the merchandise they take home even more.”
While the pop-up event will only be at Disney Springs through Feb. 24, guests can find even more Disney D-Lish products in shops throughout Disneyland Resort and Walt Disney World Resort, including the newly reimagined World of Disney stores. Guests may also find items online by visiting shopDisney.com. Bon Appétit!