First Look: Whimsical New ‘Magic Happens’ Merchandise at Disneyland Park

Michael Ramirez

by , Public Relations Director, Disneyland Resort

The countdown to “Magic Happens” is on at Disneyland park! The new day-time parade debuts on Feb. 28 and celebrates moments of magic from your favorite Disney and Pixar stories. As you get ready to experience this spectacular parade, take a sneak peek at the whimsical merchandise coming to Disneyland park!

“Magic Happens” baseball-style shirt

Share the magic with your very own “Magic Happens” ear headband. Don the sequin ears as you experience the wonder of magical moments heading down Main Street, U.S.A. Also, the enchanting purple and gray “Magic Happens” baseball-style shirt is essential to celebrating the magic of Mickey Mouse!

“Magic Happens”-themed sipper

As you see the fabulous floats, whimsical costumes and your favorite Disney characters glide by, enjoy your favorite beverage in the “Magic Happens”-themed sipper. A sorcerer hat tops this fantastical sipper, which is inspired by the one-and-only Mickey Mouse! 

After experiencing “Magic Happens,” you’ll want a keepsake that will always remind you that you don’t need wings to fly, shooting stars exist and magic doesn’t end at midnight. Pick up a Mickey Mouse-shaped light-up ornament that celebrates the power of imagination! You can also expand your pin collection with the official “Magic Happens” pin! 

These magical items will be available throughout Disneyland park starting Feb. 28! Head over to the Emporium and Disney Showcase on Main Street, U.S.A. to bring these whimsical items home!


  • Looking forward to this new parade! (And new goodies to get!)

  • Oh I like those ears!!

Comments are closed.