Merchandise More Merchandise Stories

Journey Down the Rabbit Hole with This All-New Alice in Wonderland by Mary Blair Collection

Allison Citino

by , Director, Communications, Games, Publishing and Merchandise

Right in time for Alice in Wonderland’s 70th Anniversary, the Alice in Wonderland by Mary Blair Collection brings to life the whimsical world of Wonderland, with an eclectic mix of home décor, tabletop, apparel and accessories. Available on shopDisney.com beginning Aug. 16 and coming soon to Disneyland Resort and Walt Disney World Resort, the collection features playful designs by artist Mary Blair, who was one of the first female artists for The Walt Disney Company and who was recognized for her conceptual designs of Walt Disney Animation Studios classics including “Alice in Wonderland.” From home wear staples featuring charming florals to collectible curiosities, the line has everything you might need for the ultimate tea party. The collection will even be available soon across the pond in Disney Stores in Europe and shopDisney.co.uk as well!

We had the chance to chat with some of the inspiring Disney cast members who brought this timeless collection to life, and here’s what they said: 

Nontra Null, who designs global product for Pixar Animation Studios, Disney Parks, Disney Princess and Walt Disney Animation Studios, explained her personal affinity for Mary Blair, quoting, “Her signature style is so iconic and key to the Disney original stories. I think there’s something really beautiful and whimsical about her style and interpretation of characters in her artwork.” 

What’s Nontra’s favorite piece in the entire collection, you might be wondering? The headband set! And can you blame her?! Check it out below:

Jessica Fuchs, who designs toys for Pixar Animation Studios, Disney Parks, Disney Princess and Walt Disney Animation Studios, explained that Mary Blair’s unique use of color and light is what makes her art especially powerful, saying, “I love how expressive her environments are!” 

Marthe Hoffman, who designs home, tabletop and stationary products for Disney, was also inspired by the environment around her, citing her personal commitment to observing the world. Marthe drew parallels between her own inspiration and Mary Blair’s explaining, “Mary Blair was an incredible observationalist, so her work conveyed mood, it conveyed setting, but it also conveyed more about the character than I think we’re used to seeing in traditional art.” The teapot and teacup and saucer set are a wonderfully whimsy example of the way the collection embraces environmental elements… Peep those petals!

Samantha Lee, who handles sourcing for dolls and toys, took another approach, paying extra close attention to the smaller details that make all the difference. Samantha explained that she was careful in determining which doll fabric was selected when bringing Blair’s art style and vision to life through the limited-edition Mary Blair Alice doll that was released in late July and has sold out. The Alice doll’s pinafore dress is really one of a kind and serves as a culmination of the entire collection. Check out the doll below!

Check out some of the other amazing pieces in the collection below.  

Take inspiration from Mary Blair’s many illustrations that divide blank page sections where you can create your own artful wonders with this one-of-a-kind hardcover sketchbook. And while daydreaming over a cup of hot chocolate, or when late for an important coffee date, this Alice in Wonderland ceramic travel mug with silicone sipper lid will always suggest, ”Drink Me.” Design adapted from inspirational art for Alice in Wonderland by Disney Legend Mary Blair.

Your little world will be a Wonderland when decorating with this set of three ceramic vases featuring inspirational art for Alice in Wonderland by Mary Blair, featuring Alice, the White Rabbit, and the Mad Hatter. And every day is a golden afternoon while under the spell of this gardenia scented wax candle! It comes in a ceramic holder with a collage of inspirational art for Alice in Wonderland by Mary Blair, featuring the Garden of Live Flowers.

Don’t wait; head to shopDisney.com on Aug. 16 — and soon to Disneyland Resort, Walt Disney World Resort, Disney Stores in Europe and shopDisney.co.uk as well– and journey down the rabbit hole to start your Alice in Wonderland by Mary Blair Collection now! 

Comments