Fill in the blank: “Like a good neighbor, ____.” If you love a good jingle like I do, it’s nearly impossible NOT to think of State Farm when you read that phrase. For nearly 100 years, State Farm has fostered a sense of community built on the foundational value of being a good neighbor. And today, State Farm and Disney announced a new, multi-year relationship spanning Disney Parks and Resorts and Disney Advertising Sales, allowing both brands to engage in new and important ways together. To celebrate this new relationship, “Good Morning America” helped State Farm surprise a good neighbor family in North Carolina with a trip to Walt Disney World Resort. Check out how this mother-daughter team started a lemonade stand to give back to the less fortunate by using proceeds to create care packages for those in need.
Want to learn more about today’s announcement? I’m excited to share a sneak peek of some ways this collaboration will come to life!
State Farm will be the presenting sponsor of the brand-new planDisney Podcast. In this podcast, expert planDisney panelists will offer insightful tips, helpful suggestions and inside looks for guests preparing for an upcoming magical vacation to Disney parks and resorts. This podcast will give you the inside scoop on what’s needed to make the most of your vacation – and did I mention it’s also the perfect audio companion on a Disney road trip?! Keep an eye on the Disney Parks Blog for more details on this series and the first episode!
While we’re talking podcasts, have you checked out the D23 Inside Disney podcast? This awesome series features the latest Disney news and exclusive interviews with incredible talent from Pixar, Marvel, Star Wars, and more! And as part of Disney’s collaboration with State Farm, they will present the popular “Five Fantastic Things to Watch This Weekend” segment on the weekly podcast.
Walt Disney World Resort guests will soon start to see elements of this relationship with State Farm taking shape, like an expanded presence at the 2022 Disney Dreamers Academy and sponsorship of the 2023 Walt Disney World Marathon Weekend as well as two venues at Walt Disney World Resort: State Farm Waterview Park at Disney Springs, and State Farm Field House at ESPN Wide World of Sports Complex.
Disney and State Farm will also team up on events such as the State Farm Good Neighbor Month celebration in September, which will feature engaging activities with a touch of Disney magic!
State Farm and Disney are both deeply rooted in fostering a sense of community, improving lives and giving back, which will guide how the two brands collaborate over the coming years. Stay tuned to the Disney Parks Blog for more details on how this collaboration will come to life, such as events and experiences at Walt Disney World Resort and Disneyland Resort!
If I didn’t know Disney Parks’ history with sponsorship, I may have been perturbed, but Disney Parks have relied on sponsorships since Disneyland opened in 1955. And to be honest, a company with a slogan line “like a good neighbor,” I think this is a good fit. I am not a customer of State Farm, but it reminds me of when Hunt’s Ketchup was a sponsor of Disneyland, but I preferred Heinz — but I wasn’t upset that another brand was Disneyland’s “official ketchup” or when Eastern Airlines or Delta was the official airline, but I was flying other airlines as a kid.
I DO wish I could have gotten Wonder Bread when they were the sponsor of the Country Bear Jamboree at Disneyland, but my parents refused to buy it just because we saw it at Disneyland.
But corporate sponsorships are not at ALL new to Disney parks, so I’m not going to get all up in arms about it, and this one seems to fit.