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Believe In Magic: Hong Kong Disneyland Shows Love to the Local Community

Tommy Lee

by , Communications Editor, Communications and Public Affairs, Hong Kong Disneyland Resort

Our team at Hong Kong Disneyland Resort has been hard at work to continue providing magic for the local community during the pandemic. From essential donations to small moments of magic, we are proud to support the people of Hong Kong – helping our cast, guests and nonprofit partners at a time when they need it the most.

We’ve compiled highlights from the past few months to recognize the efforts of our cast members in keeping that Disney spark alive during the park’s most recent closure. So please enjoy some heart-warming reminders of what it means to be part of the magic.

Halal Food and Materials Donation: The resort recently worked with local NGOs, including The Neighbourhood Advice-Action Council and The Boys’ and Girls’ Clubs Association of Hong Kong, to donate packs of Halal food and essential goods to more than 2,000 underserved families in the community. The donation program is hoped to provide some much-needed warmth and comfort to those in need across the community.

Supplies Donation: The resort also works closely with different local charities and nonprofit organizations, including Make-A-Wish Hong Kong, Children’s Cancer Foundation, Children’s Heart Foundation, the Hong Kong Association for Cleft Lip and Palate, and the Little Life Warriors Society. Recently, we donated a number of supplies – including Disney-themed merchandise and face masks –  to local families and sick kids in need. More than 15,000 people benefited from the initiative.

Meal Box Donation: In light of the increased demand for food assistance during the pandemic, a new meal box donation program – “Disney Meal Box Express” – was introduced in June 2021. More than 12,500 healthy and freshly-cooked meal boxes have been provided to local families. Hong Kong Disneyland also continues to expand its surplus food donation program with the Foodlink Foundation.

Meal box donation

VoluntEARS Efforts: Hong Kong Disneyland has launched a new YouTube channel dedicated to showcasing the resort’s latest online VoluntEARS efforts, from virtual storytelling programs, games and exercise, to engaging video sessions tailored to uplift participants. More than 40 VoluntEARS videos were shared among local nonprofit organizations, with an estimated reach of more than 20,000 families. Over the past 16 years, Hong Kong Disneyland VoluntEARS have served a total of 111,000 volunteer hours in the local Hong Kong community.

HKDL’s ambassadors Tony Dick and Lily Chan joined the video shootings and virtual workshops for the new Disney VoluntEARS YouTube channel. Speaking about the program, they said “it’s really meaningful that we’re able to use our storytelling skills and creativity to bring new magical memories to the community, even during the struggles of the pandemic. The new YouTube channel is a way for us to maintain that connection with people outside of the resort, and to showcase the wonderful work that our VoluntEARS team continues to do.”

“Believe In Magic” Campaign: Ahead of Hong Kong Disneyland’s reopening, which took place on April 21, a new “Believe In Magic” social campaign was launched to spread positive energy among the local community and build excitement for the reopening. As part of the campaign, 10,000 park tickets were donated to seven local nonprofit organizations in a bid to further boost excitement and give those in need some magic after the difficulties of the pandemic.

We’d like to give a huge thanks to all those involved in each of these efforts at Hong Kong Disneyland Resort – you are truly bringing the magic of Disney to those who need it the most! Keep it up!

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