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MagicBand+ Launching July 27 at Walt Disney World

Eric Scott

by , Senior Manager, Communications

It’s time to band together because MagicBand+ is launching July 27 at Walt Disney World Resort!

At Walt Disney World, MagicBand+ can do everything a MagicBand can do and more – from entering theme parks with a tap* and connecting your Disney PhotoPass memories, to unlocking your Disney Resort hotel room and more. 

But our newest wearable also has great new features, including color-changing lights, haptic vibrations, and gesture recognition – plus it pairs to your smartphone using the My Disney Experience app. Once you get your hands on one, you’ll want to do it all – and there’s a lot you can do when MagicBand+ launches!

Before you head out on these exciting new experiences, you’ll want to pick out the perfect MagicBand+ from an incredible lineup of more than 25 designs. 

Disney Fab 50 Quest

As part of the Walt Disney World 50th Anniversary celebration, you can interact with the Disney Fab 50 Character Collection throughout all four theme parks with the “Disney Fab 50 Quest.” Help Tinker Bell bring the sculptures to life across all four Walt Disney World theme parks using virtual pixie dust from Tink.

Jodi Benson, who you may know as the voice of Ariel in “The Little Mermaid,” recently embarked on the quest and caught up with a few familiar friends – Sebastian and Flounder!

Sebastian and Flounder are just a few characters you may meet! 

You can wave your hand to sprinkle virtual pixie dust at each Disney Fab 50 Character sculpture for different reactions! To unlock even more during your quest, use the Play Disney Parks app to collect the sculptures and enter the worlds of your favorite characters through an augmented reality feature.**

Star Wars: Batuu Bounty Hunters

On Batuu, the bounty hunting business is booming. MagicBand+ is your guide to seeking numerous virtual bounties hidden across Black Spire Outpost with the Star Wars: Batuu Bounty Hunters experience. Vibrations and lights on MagicBand+ guide you down the right path. When you find your Bounty, you can use the Play Disney Parks app’s augmented reality thermal viewer to reveal who’s hiding in the shadows.** Local guild master Raga Bua will reward you with galactic credits. Do you have what it takes to join the guild?

Nighttime Spectaculars

MagicBand+ brings the magic of Disney nighttime spectaculars closer than ever before during “Disney Enchantment” at Magic Kingdom Park and “Harmonious” at EPCOT! MagicBand+ complements the magic in the skies, lighting up and vibrating in sync with fireworks, visual effects, and music. Your MagicBand+ will also engage as all four theme park icons transform into Beacons of Magic!

Some of our cast members were among the first to enjoy these experiences in advance of the official launch. Before you embark on these experiences, make sure your MagicBand+ is charged, up to date and paired to your device. We’ve got you covered with easy how-to videos on so you can get right to it. 

If you’re planning to get one or even collect some, don’t forget that Disney Resort hotel guests may purchase MagicBand+ online at special prices before their arrival. Annual Passholder discounts will also be available on MagicBand+ (visit for more information). All guests can buy MagicBand+ at select stores across Walt Disney World and online at shopDisney, starting at $34.99.

At Walt Disney World, you can purchase a MagicBand+ at the following locations: 

  • Magic Kingdom Park: Emporium  
  • EPCOT: Pin Traders – Camera Center  
  • Disney’s Hollywood Studios: Celebrity 5 & 10 and Tatooine Traders 
  • Disney’s Animal Kingdom Theme Park: Discovery Trading Company  
  • Disney Springs: Disney’s Pin Traders  
  • Select merchandise locations at Disney Resort hotels 

Although features and experiences across Disney Parks will vary, Disneyland Resort guests will be able to get in on the MagicBand+ fun later this year. Stay tuned for more updates on the exciting future for MagicBand+ at both Walt Disney World and Disneyland Resorts!

*With valid admission and park reservation

**To use the Play Disney Parks mobile app to enhance the MagicBand+ experience, guests must be logged into the Play Disney Parks app with the Disney account linked with their MagicBand+.


  • Yeah except you place an order the day they are launched where they tell you that you’ll receive it in approximately 10 days and when you go to check on it – it still says processing! You speak to several cast members and you are told that it is still processing and they can’t give you any more information than that. I have gotten such a run around and I just want the Magicband+ we ordered. I got up early the day they were released to place the order. Now I can’t get a clear answer as to whether they are on backorder or what. It is infuriating!

  • This is a bit too gimmicky for my taste. Just like those Magic ears that went nowhere.

  • These “launch” on July 27. Does that mean they become available July 27 or will be in active use beginning July 27? Because I don’t see them available anywhere to purchase.

  • Do you know when we can see all of the designs?

  • Still should have a watch function.

  • Bummer! I just ordered my MagicBand 2.0 to be shipped to the hotel room for our trip to WDW next week. Is there the possibility to return them at a Disney store in Disney springs in exchange for MagicBands+ this is really upsetting. I don’t need 4 new MagicBands…

  • Count me in the less is more camp.🤷🏼‍♂️

  • Will the same Magic Band+ be able to be used in both WDW and Disneyland, or do you need a separate band for each resort?

  • “Available on shopDisney” but only in America.

    Apparently the rest of the world doesn’t visit, and International Passholders don’t exist. Of course this is nothing new, international visitors are always excluded from such things.

    I can’t wait to be back there later this year to actually attempt to buy one – presuming all the scalpers have got bored of buying them and putting them on eBay!

  • When will MagicBand+ be added as an option to purchase for resort guests on MDE?

  • Hi! When will MagicBand+ be added to the option to buy online for a discount as part of your resort stay/annual pass? We’re headed to WDW in early August and would love to get one!

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