“Whatever we accomplish belongs to our entire group, a tribute to our combined effort.”– Walt Disney
Have you ever visited a Disney Park and noticed how some of your favorite brands show up in fun and unexpected ways, such as Chevrolet at Test Track? Or, did you know that other brands help create some of your favorite souvenirs (I love my Pandora charms!), snacks (Nestlé Mickey’s premium ice cream bar or DOLE® Whip, anyone?), beverages (Joffrey’s is my go-to caffeine fix for a long day in the parks!) and more?
We call those relationships our alliances, and these brands help us bring the magic to life in exciting and different ways across our parks and resorts, with our guests in mind. We love finding new ways to surprise and delight guests with unique collaborations not seen anywhere else.
This idea of working with brands is not new, and in fact is rooted in Walt Disney’s legacy. Walt recognized the importance of building trust with guests, and by bringing in brands that were experts in their areas, he fostered a culture of collaboration that helped enhance some of our most well-known stories, beloved attractions and experiences.
Our friends at Coca-Cola, for example, were at Disneyland on opening day in 1955, and they continue to evolve their brand and products just as Disney expands its experiences. Coca-Cola started offering its drinks to guests in a Refreshment Corner on Main Street, U.S.A. and has since expanded their presence across our Parks and Resorts, including an immersive guest experience for travelers visiting Black Spire Outpost on the remote Planet Batuu at Star Wars: Galaxy’s Edge.
Over the next several months, I’ll share how our collaboration with these brands unlocks curiosity and imagination to create magical memories for our guests! Be sure to check back next month the next installment in our “Celebrating Collaboration” series! Which brands are you hoping to learn more about? Tell me in the comments below or on social!