Author Bio

Rafael Macias

SVP, Third-Party Retail - Consumer Products, Games & Publishing

I joined Disney over 20 years ago and have held several positions in sales and marketing for The Walt Disney Company Mexico before relocating to California in 2007 to serve as Director of Sales, Latin America and Asia Pacific. Prior to my current role, I led Retail Brand Development for Disney and Pixar brands, as well as for Lucasfilm before, where I helped re-launch Star Wars at retail through our successful Force Friday retail programs among others.

 

Now as SVP of Third-Party Retail, I lead sales, retail marketing, retail brand development and analytics teams to build and manage strategic relationships with third-party retailers across all distribution channels to maximize product sales for merch licensing, wholesale, publishing, games and home entertainment.

 

I’m also a member of our BERG Advisory Council, which proactively seeks insights and recommendations that advance Diversity & Inclusion strategies. I’m extremely passionate about diverse representation in the workplace, and I feel a strong sense of responsibility to empower and advocate for the future generation of Hispanic and Latin leaders.