Boo to You! It’s fall at Magic Kingdom Park, one of my favorite times of year, and that means it’s time for one of my family’s favorite events — Mickey’s Not-So-Scary Halloween Party. So to celebrate the kick off of the party today we are giving you some not so scary desktop and mobile art I created inspired by my favorite mouse on Halloween. (And if the “Boo To You” song is stuck in your head now, you’re welcome!) Happy Halloween!
posted on September 15th, 2015 by Will Gay, Creative Director, Disney's Yellow Shoes Creative Group
posted on June 11th, 2015 by Will Gay, Creative Director, Disney's Yellow Shoes Creative Group
Ready are you? We sure were. All of a sudden I look around and I am in the middle of the TV commercial shoot for the upcoming launch of this year’s Star Wars Weekends. This is one of those moments that I just think, “Are you kidding me? How did I get here in the middle of all this awesomeness and where did all these troopers come from?” It is a little surreal to say the least. Maybe it really did all start “A long time ago in a galaxy” … well you know. You see, my Jedi Master creative teammates and myself are huge Star Wars fans ourselves. We grew up watching the original trilogy and playing with everything Star Wars. So working on the creative for the latest campaign here at Yellow Shoes really was a dream come true for us.
After editing this great footage we shot right here at Disney’s Hollywood Studios, then adding in all the cool special effects, it was finally complete. And we are very excited to share with you today the finished spot we call, “Lit”.
Oh, and did you notice some very familiar footage in the beginning of the spot? How cool is that? Not to mention that iconic soundtrack that comes up at the end that can make a grown man get a little misty-eyed.
The idea behind this year’s campaign is simple: it’s as close to the Force as you can get. Everything plays out around the notion of going to Star Wars Weekends at Disney’s Hollywood Studios and you are literally surrounded by the Force and all things Star Wars.
posted on May 23rd, 2015 by Will Gay, Creative Director, Disney's Yellow Shoes Creative Group
You may have noticed, like I did, that the Disney Parks Blog is all decked out in its Tomorrowland best this week. Seeing all those great images made me think: What if Space Mountain had a never before discovered, hidden rocket launch platform that could take you to places you’ve only dreamed of? So, I decided to use that inspiration to draw up this exclusive desktop/mobile wallpaper to share with you guys.
Hope you enjoy, and see you in Tomorrowland!
posted on May 16th, 2014 by Will Gay, Creative Director, Disney's Yellow Shoes Creative Group
Star Wars Weekends is here once again. It is definitely one of my favorite times of year as a Star Wars fan because that means here at Yellow Shoes Creative Group we get to create some awesome new images for the event. It has become one of our favorite things to “work” on each year.
There seems to be endless great ideas around the combination of our favorite Star Wars characters in situations at Disney’s Hollywood Studios. These photo shoots are always a lot of fun as well, giving direction to a Wookiee — who could ask for more?
Anyway, I am excited to share with you today one of our latest images for this year. I hope you enjoy it as much as we did making it and see you at Star Wars Weekends!
Which image is your favorite? Tell us in the “Comments” section below.
posted on November 25th, 2013 by Will Gay, Creative Director, Disney's Yellow Shoes Creative Group
Have you ever wondered what makes Mickey’s Christmas Party “very merry” and not just normal merry? Well, for the first time ever, the creative team here at Disney’s Yellow Shoes Creative Group found the answer.
The idea behind this year’s holiday campaign revolves all around the name of Mickey’s Christmas Party – which you can see in a new VERY merry logo and over-the-top merry scenes. Since the party is a classic Christmas party at Magic Kingdom Park, the style and tone of the campaign – from the hand-drawn logo to a traditional animated short – was inspired by the classic Disney shorts and vintage holiday greeting cards.
One of the most exciting pieces to work on was an original 30-second animation featuring Mickey and the gang getting ready for the very-est, merriest party of the year. The commercial was traditionally animated in the style of the Disney classic cartoons of the late 1930s and 1940s. The sound design was really fun, too. We love the narrator’s ‘Goofy How-To’ vibe and the character voices throughout. The soundtrack, a jazzy rendition of Jingle Bells, was also inspired by a 1940s big band and recorded by a live orchestra.
The entire campaign was sparked by a fun Christmas story that explains the origins of Mickey’s first Very Merry Christmas Party. The story is a great way to get your kids excited for the Christmas Party. And, even if you’re not going this year, it’s just really fun to ad-lib Donald Duck’s not-so-merry outbursts. You can download the full story by clicking the image below.
You can also expect to see very merry billboards, banner ads, and hear radio spots leading up to the party, which is happening select nights now through December 20. (Tickets are on sale now at mickeyschristmasparty.com.)
Have a VERY merry Christmas!
posted on November 7th, 2013 by Will Gay, Creative Director, Disney's Yellow Shoes Creative Group
A couple of weeks ago we asked you, our faithful blog readers, to vote on a character you most wanted me to paint for the upcoming Festival of the Masters event this weekend at Downtown Disney. And, as you may already know, you chose Oswald!
Needless to say I was very excited about that choice as well. Having grown up with a love for all things Disney animation, Oswald is one of my favorite characters. I love that he was the catalyst for Walt to create my all-time favorite character, Mickey Mouse. This is actually my first official painting of Oswald for the festival and Disney galleries. So, I did a little time-lapse video from my studio of it all coming together for you to see.
I hope you enjoy this painting as much as I enjoyed painting it! Here is what I call “Oswald’s Drama.” Hope to see you this weekend at the festival!
posted on November 20th, 2012 by Will Gay, Creative Director, Disney's Yellow Shoes Creative Group
I am very happy to share with you today something really exciting that we have been working on here at Disney for quite a while. It is a new online experience for New Fantasyland called The Story of New Fantasyland. It is complete with custom scored soundtrack, amazing fly-through animation, and even narrated by the voice of Cogsworth himself, David Ogden Stiers. Needless to say this has been an awesome experience for all of us that have worked so hard on this to see it come to life. Check back here on the Disney Parks Blog later this month for more on the behind the scenes on the making of FindingFantasyland.com. But now it’s your turn. Explore the lands. Break the Curse. Be the Hero. Enjoy!
posted on November 5th, 2012 by Will Gay, Creative Director, Disney's Yellow Shoes Creative Group
Hi everyone. This year’s Festival of the Masters presented by Michaels is coming up soon and a lot of Disney artists (including myself) have been working for months behind the scenes to prepare the pieces that we’ll showcase at this year’s event.
Here’s a wallpaper of one of my works that you’ll see at this year’s Festival of the Masters (Nov. 9-11 at Downtown Disney). It will be a small edition of hand-pulled silk screens on heavy paper stock. The design, called “Love the Festival”, is inspired by the simple notion that some things just go great together.
Hope to see you out there!
Looking forward to this year’s Festival of the Masters? Take a look back at last year’s event in the posts below:
posted on October 24th, 2012 by Will Gay, Creative Director, Disney's Yellow Shoes Creative Group
Last week we had the opportunity to photograph Beast in front of his castle in New Fantasyland for a film shoot. I took this shot in-between takes and I just had to share it with you. As you can see, sometimes you don’t even need to see the whole character to tell a pretty cool story with a photo.